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WE'VE GOT AN UNBEATABLE SELECTION OF IN-STOCK APPLIANCES READY TO BE DELIVERED TO YOUR HOME.

LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV

LG OLED77B3PUA

Features

  • Self-lit OLED 4K provide perfect black and infinite contrast
  • Enjoy outstanding picture powered by the a7 AI Processor Gen6
  • Smart TV with Magic Remote and over 300 free channels of entertainment
  • Home Cinema Experience with Dolby Vision™, Dolby Atmos® and FILMMAKER MODE™

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 41.1"
  • Depth: 10.6"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

See More

 
Image Feature

10 Years Later, Our Best Keeps Getting Better

We're celebrating a decade of brilliance that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before.

Watch Video

Image Feature

Beautiful Picture, Powered by Intelligence

Enjoy outstanding picture powered by the 7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

Watch Video

Image Feature

Perfect Black, Infinite Contrast, Smooth Motion

LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

Image Feature

A New Standard of "Movie Magic"

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Image Feature

Smart TV, Simplified

Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content, including fitness, sports, entertainment and more . With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Watch Video

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Streaming Starts Here (300+ Free LG Channels)

Instant access to over 300+ free LG channels , with everything from comedy to movies to sports.

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Up Your Game

Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Image Feature

Console-Like Cloud Gaming

With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play . Rediscover games you love, and find new favorites straight from your television.

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Sleek and Streamlined

Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space.

Image Feature

Bigger Is Always Better

Experience the big screen right from your couch with an LG TV.

Image Feature

Immersion with AI Sound

The 7 AI Processor 4K Gen6 enables AI Sound Pro so you can feel the action all around you as it automatically up-mixes 2 channel audio into virtual 5.1.2 channel sound for an immersive audio experience. Upgrade your listening experience even further by pairing your TV with an LG sound bar .

Image Feature

Movie Theater Sound at Home with Dolby Atmos®

Surround yourself with audio that moves you with Dolby Atmos® , a revolutionary spatial sound technology for an extraordinarily immersive experience.

10 Years Later, Our Best Keeps Getting Better We're celebrating a decade of brilliance that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before.

Beautiful Picture, Powered by Intelligence Enjoy outstanding picture powered by the 7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

Perfect Black, Infinite Contrast, Smooth Motion LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

A New Standard of "Movie Magic" Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Smart TV, Simplified Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content, including fitness, sports, entertainment and more . With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Streaming Starts Here (300+ Free LG Channels) Instant access to over 300+ free LG channels , with everything from comedy to movies to sports.

Up Your Game Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Console-Like Cloud Gaming With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play . Rediscover games you love, and find new favorites straight from your television.

Sleek and Streamlined Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space.

Bigger Is Always Better Experience the big screen right from your couch with an LG TV.

Immersion with AI Sound The 7 AI Processor 4K Gen6 enables AI Sound Pro so you can feel the action all around you as it automatically up-mixes 2 channel audio into virtual 5.1.2 channel sound for an immersive audio experience. Upgrade your listening experience even further by pairing your TV with an LG sound bar .

Movie Theater Sound at Home with Dolby Atmos® Surround yourself with audio that moves you with Dolby Atmos® , a revolutionary spatial sound technology for an extraordinarily immersive experience.

Features

  • Self-lit OLED 4K provide perfect black and infinite contrast
  • Enjoy outstanding picture powered by the a7 AI Processor Gen6
  • Smart TV with Magic Remote and over 300 free channels of entertainment
  • Home Cinema Experience with Dolby Vision™, Dolby Atmos® and FILMMAKER MODE™
  • Ultimate Gaming (G-SYNC compatible, FreeSync Premium, VRR. 4K @ Native 120Hz)
  • AI Sound Pro with Virtual 5.1.2 audio
PICTURE (PANEL)
100% Color Accuracy Yes
Backlight Dimming Technology Pixel Dimming
100% Color Fidelity Yes
Display Resolution 4K Ultra HD (3,840 x 2,160)
Display Type 4K OLED
Wide Color Gamut Yes
Perfect Black Yes
Refresh Rate 120Hz Native
PICTURE (PROCESSING)
Filmmaker Mode Yes
AI Picture AI Picture Pro
HDR (High Dynamic Range) Dolby Vision / HDR10 / HLG
Motion OLED Motion
Picture Processor 7 AI Processor Gen6
Resolution Upscaler AI Super Upscaling 4K
GAMING
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Cloud Gaming Nvidia GeForce Now, Utomik
FreeSync™ Yes
Game Optimizer Yes
G-Sync Compatible (Nvidia) Yes
HGIG Mode Yes
Response Time > 1 ms
SMART TV
Works with Amazon Alexa Yes
Content Partners Apple TV, Disney+, HBO Max, Hulu, iHeartRadio, Netflix, Paramount+, Peacock, Prime Video, Spotify, Youtube TV
Full Web Browser Yes
Works with Hey Google Yes
Intelligent Voice Recognition Yes
LG Channels Yes
App Store Yes
ThinQ® Smart Technology Yes
Magic Remote Control Built-In
Operating System (OS) webOS 23
Sports Alert Yes
Who.Where.What? Yes
"Works With" Amazon Alexa, Apple Airplay2, Apple Home, Hey Google
AUDIO
AI Sound AI Sound Pro (Virtual 5.1.2 Up-mix)
Audio Codec AAC, AC3 (Dolby Digital), AC4, apt-X (refer to manual), EAC3, HE-AAC, MP2, MP3, PCM, WMA
Bluetooth Surround Ready Yes
Dolby Atmos Yes
DTS:X (by-pass only) Yes
LG Sound Sync Yes
Output Power 20 W
Speaker Direction Down Firing
Speaker System 2.0 Channel
Sound Mode Share Yes
WiSA Ready Yes
CONNECTIVITY
Bluetooth® Support Yes (v 5.0)
Ethernet Input 1ea
HDMI Audio Return Channel eARC (HDMI 3)
HDMI Input 4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (2 port))
Simplink (HDMI CEC) Yes
IP Control Yes
RF Input (Antenna/Cable) 1ea
RS-232C Input (Min Jack) Yes
Smartphone Remote App Yes
TV Tuner ATSC, Clear QAM
USB Input 2ea (v 2.0)
Wi-Fi® Standard Wi-Fi Certified (Wi-Fi 5)
POWER
Annual Power Consumption 269
Power Consumption 146 W
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5
DIMENSIONS/WEIGHTS
TV Weight without Stand 58.9 lbs
Packaging Dimensions (WxHxD) 74" x 44.5" x 11.2"
Packaging Weight 94.4 lbs
Stand Width 29.5"
TV Dimensions with Stand (WxHxD) 67.8" x 41.1" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
TV Weight with Stand 66.1 lbs
VESA Mounting (WxH) 400 x 200
ACCESSORIES INCLUDED
E-Manual Yes
Power Cable Yes
Quick Start Guide Yes
Remote Yes
Remote Control Battery Yes
Stand Yes
Wall Mount No
GENERAL
Country of origin Mexico
Diagonal Size 76.7"
Size 77"
HOME CINEMA
Dolby Vision IQ Yes
Next Picks Yes
WARRANTY
Limited Warranty 1 Year Parts & Labor
UPC 195174050934

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 41.1"
  • Depth: 10.6"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.